Ford Middle East Achieves Record Sales Growth in 2024, Secured Top OEM Position

What Drove Ford’s Success in 2024?

Ford’s exceptional performance can be attributed to several key factors:

Diverse Product Lineup:

The launch of popular models like the Ford Territory, Ford Everest, and Ford Ranger resonated strongly with Middle Eastern customers, catering to a wide range of preferences and needs.

Market Expansion:

TFord gained significant market share in the UAE, where sales surged by 65% year-on-year, as well as in Saudi Arabia and Kuwait, which saw growth of 16% and 11%, respectively.

Customer-Centric Approach:

Ford’s focus on delivering exceptional customer experiences, supported by its distributor partners, played a crucial role in driving sales and building brand loyalty.

Ravi Ravichandran, President of Ford Middle East, emphasized the importance of Ford’s strategy:

“Our success is a testament to our commitment to innovation, customer satisfaction, and the strength of our partnerships. By launching new products and understanding the unique needs of our customers, we’ve been able to achieve record-breaking growth.” (Source: Zawya.com)

Top-Performing Models in 2024

Ford’s exceptional performance can be attributed to several key factors:

Ford Territory

This family-friendly SUV saw a 35% increase in sales, dominating its segment with its spacious design and advanced features.

Ford Taurus

Ford’s flagship sedan continued to impress with its blend of comfort, technology, and refined styling, making it a top choice for discerning customers.

Ford Everest

Known for its off-road capabilities and premium driving experience, the Everest became a favorite among adventure-seeking families.

Ford’s Raptor lineup, including the F-150 Raptor, Bronco Raptor, and Ranger Raptor, also saw rising demand, catering to customers seeking high-performance, rugged vehicles.

Commercial Vehicle Segment Growth

Ford’s commercial vehicle division also enjoyed a stellar year, with the Transit Cargo Van and Ambulance doubling their growth in the region. This success mirrors Ford’s global achievements and highlights the brand’s ability to meet the needs of both individual and commercial customers.

Enhanced Customer Experience

Ford Middle East’s commitment to customer satisfaction is reflected in its 10-point increase in Net Promoter Score (NPS) in 2024. This metric, which measures customer loyalty and advocacy, underscores Ford’s dedication to delivering exceptional service and building lasting relationships with its customers.

Future Plans: Electrification and Innovation

Looking ahead, Ford is set to strengthen its presence in the Middle East with the launch of several highly anticipated models:

Mustang Mach-E

Ford’s first all-electric SUV, set to revolutionize the region’s EV market.

Territory Hybrid

A hybrid version of the popular SUV, offering improved fuel efficiency and reduced emissions.

New Ford Expedition

A refreshed version of the iconic full-size SUV, designed to meet the demands of modern families.

Ford is also investing in customer-focused innovations, such as the FordPass app, which allows users to access features like remote start and vehicle diagnostics. Currently available in the UAE, FordPass is set to launch in Saudi Arabia later this year.

Additionally, UAE is accelerating its transition to sustainable transportation, with a bold vision to ensure 50% of all vehicles on its roads are electric or hybrid by 2050, Ford recently opened a Parts Distribution Center (PDC) in Dubai South, aimed at improving Ford accessories availability and service levels across the region. Customers can now easily purchase Ford spare parts online in the UAE through the Ford UAE website, ensuring a seamless ownership experience.

Ford’s Commitment to Sustainability

Ford’s 2024 achievements are not just about sales growth; they also reflect the brand’s commitment to a sustainable future. The introduction of the Mustang Mach-E and Territory Hybrid highlights Ford’s efforts to offer electrified options to Middle Eastern consumers, aligning with global trends toward greener mobility.

Conclusion

Ford Middle East’s record-breaking performance in 2024 is a testament to the brand’s strategic vision, diverse product lineup, and customer-first approach. With exciting new launches on the horizon and a strong focus on innovation and sustainability, Ford is well-positioned to maintain its leadership in the region.

For those looking to purchase new or used Ford vehicles in the UAE, Motarey official website and authorized dealerships offer a wide range of options.